What is DA & PA? (Easy Notes)

What is DA (Domain Authority)?

Domain Authority (DA) is a score developed by Moz that predicts how well an entire website is likely to rank on search engines like Google.

• Score Range: 1 to 100
• Higher DA = Better chances of ranking.
• DA is calculated based on factors like backlinks, domain age, and website quality.

Example:

• DA: Depends on backlinks and website authority.
• wikipedia.org → Very High DA (90+).

What is PA (Page Authority)?

Page Authority (PA) is a score developed by Moz that predicts how well a single webpage can rank in search engines.

• Score Range: 1 to 100
• Higher PA = Better ranking potential for that page.

Example:

• Home Page → PA: 45
• Blog Page → PA: 30
• Contact Page → PA: 18

Each page on the same website can have a different PA.

Factors That Increase DA & PA

• High-quality backlinks
• Original and useful content
• Good website structure
• Fast loading speed
• Mobile-friendly website
• Internal linking
• Regular content updates
• Low spam score

How to Check DA & PA?

You can use these tools:

• Moz Link Explorer
• Ahrefs Website Authority Checker
• SEMrush
• Small SEO Tools
• Prepostseo