DO Follow & No Follow Links Notes

What are DO Follow & No Follow Links?

DO Follow and No Follow are two types of backlinks used in SEO. They tell search engines whether to pass link authority (Link Juice) from one website to another.

1. DO Follow Link

Definition

A DO Follow link is a normal hyperlink that allows search engines to follow the link and pass SEO value (Link Juice) to the linked website.

Example

a href="https://example.com" rel="dofollow"
By default, all links are DO Follow unless the rel="nofollow" attribute is added.

Benefits

• Improves SEO ranking
• Passes Link Juice
• Increases Domain Authority
• Helps pages get indexed faster
• Brings referral traffic

Advantages

• Better Google rankings
• Higher website authority
• More organic traffic
• Better search visibility

Disadvantages

• Low-quality or spammy DO Follow backlinks can negatively affect SEO.
• Building quality DO Follow backlinks requires time and effort.

2. NO Follow Link

Definition

A No Follow link tells search engines not to pass link authority to the linked page.

Example

a href="https://example.com" rel="nofollow"

Benefits

• Prevents spam
• Useful for sponsored or paid links
• Protects website reputation
• Creates a natural backlink profile

Advantages

• Reduces spam-related SEO risks
• Follows Google's guidelines
• Useful for blog comments, forums, and advertisements

Disadvantages

• Does not pass Link Juice
• Building quality DO Follow backlinks requires time and effort.

Where DO Follow Links Are Commonly Found

• Guest Posts
• High-quality Directory Submissions
• Blog Articles
• Resource Pages
• Business Websites
• Educational Websites (.edu)
• Government Websites (.gov)

Where No Follow Links Are Commonly Found

• Blog Comments
• Forum Posts
• Social Media Platforms
• Sponsored Posts
• Paid Advertisements
• Wikipedia External Links

Which One Is Better?

DO Follow linksare more valuable for SEO because they pass Link Juice and help improve search rankings.

However,No Follow links are also importantbecause they:

• Create a natural backlink profile.
• Bring referral traffic.
• Increase brand awareness.
• Follow Google's linking guidelines.

A healthy SEO strategy should include both DO Follow and No Follow backlinks.